The value of a company can be regarded as a product of its competitiveness. A company’s
competitiveness consists of its ability to obtain access to and utilize resources in order to respond
to the demand in markets where it desires to operate. It is not only the ability to identify issues
that contribute to the competitiveness rather also the capability to create, capture and secure
characteristics that generate value not only for the company but also for its customers and other
interest groups, though enable the company to succeed.
For a company, managing intangibles is an essential part of a process of becoming a master in
the field in which it operates. Creating structure and protection for intangibles improves
opportunities to benefit from them. Protection against possible infringements re intangibles can be
achieved e.g. through means that enhance the ability to enforce one’s rights through judicial
systems, technical protection mechanisms, managerial measures (such as processes, conduct
and guidance), or insurance related options.
Intangibles the management of which a company may need to consider can include, inter alia,
innovations, designs, artistic works, literatures, IT systems, data, business secrets, human capital,
relations, and business networks. In order to verify and strengthen one’s rights, one can apply for
e.g. patents, utility models, registration of industrial designs, or registration of trademarks.
Identification of intangibles that are important for a business empowers creation of a strategy and
selection of appropriate actions that lead towards effective utilization of opportunities. One can
also achieve diminished level of related business risks through conscientious approach towards
intangibles.
Johanna Sandman
The Purpose of Intangibles
and
How to Secure Intangibles
The value of a company can be regarded as a
product of its competitiveness. A company’s
competitiveness consists of its ability to obtain
access to and utilize resources in order to
respond to the demand in markets where it
desires to operate. It is not only the ability to
identify issues that contribute to the
competitiveness rather also the capability to
create, capture and secure characteristics that
generate value not only for the company but also
for its customers and other interest groups,
though enable the company to succeed.
For a company, managing intangibles is an
essential part of a process of becoming a master
in the field in which it operates. Creating structure
and protection for intangibles improves
opportunities to benefit from them. Protection
against possible infringements re intangibles can
be achieved e.g. through means that enhance the
ability to enforce one’s rights through judicial
systems, technical protection mechanisms,
managerial measures (such as processes,
conduct and guidance), or insurance related
options.
Intangibles the management of which a company
may need to consider can include, inter alia,
innovations, designs, artistic works, literatures, IT
systems, data, business secrets, human capital,
relations, and business networks. In order to
verify and strengthen one’s rights, one can apply
for e.g. patents, utility models, registration of
industrial designs, or registration of trademarks.
Identification of intangibles that are important for
a business empowers creation of a strategy and
selection of appropriate actions that lead towards
effective utilization of opportunities. One can also
achieve diminished level of related business risks
through conscientious approach towards
intangibles.
Johanna Sandman
The Purpose of Intangibles
and
How to Secure Intangibles
